Baby media has been around for decades. Most notably, the rise of the “Baby Einstein” TV series since 1997 has captivated parents, believing that such media would make their babies learn better and faster. From old VHS tapes to current media, parents have been quoted and testified to the benefits of media on infant development, thus encouraging more parents to do the same for their children. 

However, parents who say that exposure to media assisted in their child’s development could in fact be mistaken. A phenomenon occurs in the second stage of an infant’s stage of life, called the “word spurt” where they gain knowledge of many new words. This phenomenon could instead be aiding in development rather than media exposure.  

Researchers wondered how many new words 12–18-month-old infants can learn from watching a popular series multiple times a week. Interestingly, the results yielded that children who viewed media more often did not learn new words compared to children who didn’t watch any media. Therefore, they concluded that infant media was not as useful to development as parents think; rather, parents overestimate the influence of media on their children. 

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Ashley Bejar, UConn KIDS Research Assistant

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