UConn’s Rudd Center finds increase in food marketing to youth; black youth exposed to more junk food ads than white youth

January 25, 2017

The UConn Rudd Center for Food Policy and Obesity released a study on December 16, 2016 that analyzed the patterns of youth TV viewership and food advertising to preschoolers, children, and adolescents. Despite no difference in youth’s time spent viewing TV between 2008 and 2012, there was a marked increase in the number of food and beverage advertisements youth were exposed to. Another key finding: Black youth were exposed to more junk food ads than white youth.

The study was published in Pediatric Obesity. You can read about the study in UConn Today.

How powerful is advertising on kids’ food choices?

December 2, 2016

The UConn Rudd Center for Food Policy and Obesity explains the powerful effects of food advertising on Preschoolers, as outlined in a new study.

“If the ads were for healthy foods, that would be an asset to parents, but when the ads are for unhealthy foods, they make parents’ job harder,” a representative from Rudd said.

Read more here about a study that illustrates the effect of advertising on children’s food choices.

UConn’s Rudd Center investigates the nutritional quality of baby food.

November 1, 2016

As part of research done by UConn’s Rudd Center for Food Policy and Obesity, studies showed that just 4 of 80 baby and toddler snack foods, (such as cookies, cereal bars, puffs, and fruit snacks), qualified as nutritious choices for young children.

And, 50% of baby snacks and 83% of toddler snacks contained added sugars.

Want to learn more about their research? Click here.

 

Resilience: The Biology of Stress & The Science of Hope

October 31, 2016

Free Film Screening and Discussion Documentary: Resilience: The Biology of Stress & The Science of Hope Wednesday, Nov. 16  |  6-8 p.m. Student Union Theater  |  UConn Storrs Campus  Extreme stress endured in childhood—including loss of a parent, abuse, and neglect—is now understood to be among the leading causes of everything from cancer and heart disease to substance abuse and depression.  Join us for a free screening of Resilience: The Biology of Stress & The Science of Hope, a powerful documentary revealing the most important public health research findings of a generation. Panel discussion to follow with filmmaker and director, James Redford. Space is limited: please register by Nov. 14.
RSVP Now
This event is presented by UConn’s Collaboratory of School and Child Health in concert with the Neag School of Education. Additional sponsors include UConn’s Office of Public Engagement, InCHIP; Achieve Hartford!; and the Clifford Beers Clinic.

 

Rudd Center works with schools for healthy messages

August 5, 2016

“In the classroom we teach kids to eat fruits and vegetables,” Friedman says, “but if they walk out into the hallway and the vending machines are full of candy bars and soda, what’s the message there?”  Roberta Friedman, and others at The Rudd Center for Food Policy and Obesity, are working hard to build healthy messages for kids. Read more about their work here.